Source: Mattel
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Mattel launches mini versions of popular Barbie toys and playsets.
by Taylor Battle
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Barbie is one of the most popular toy brands for kids and adults. Mattel expands the iconic doll brand with its latest miniature collection: Mini BarbieLand. Mini BarbieLand is opening its gates to all fans with miniature versions of fan-favorite Barbie toys. Fans can create their own BarbieLand with 12 collectibles offering a buildable, playable, and pink experience.Fans of mini collectibles and Barbie will adore this line filled with reveal dolls, vehicles, and dreamhouses.
The Barbie Pop Reveal toy takes on a miniature form. | Source: Mattel
This mini-reveal set includes a doll, an animal mask, and a pet. | Source: Mattel
Twist the lipstick tube to reveal the Barbie doll. | Source: Mattel
There are three mini dreamhouses to choose from. | Source: Mattel
The BarbieLand vehichles include cars, a boat, a plane, and a camper. | Source: Mattel
What’s BarbieLand without Barbie? The mini-reveal toys feature 1.5-inch dolls that bend at the waist and stand on a heart-shaped base. Reveal the Barbie that’ll join your collection with mini-versions of the Cutie Reveal, the Barbie Pop Reveal, and the Barbie Lipstick Reveal. They;ll also need to travel between the real world and BarbieLand in iconic pink vehicles. The collection includes everything one needs for mini travels, such as a plane, a boat, a convertible, an SUV, and even the Dream Camper. Each vehicle features a color-change transformation with cold and warm water. If consumers ever dreamed of owning one of Barbie’s Dreamhouses, now’s the chance! The small-scale recreations of iconic dreamhouses feature everything a Barbie needs, like a working elevator, a slide, and a pool.
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“Barbie is at the heart of pop culture, and we’re excited to meet fans where they are by offering a new mini collectible scale, empowering fans to assemble their own mini Barbie world. Barbie owns one of the most recognizable homes in the world and for the first time her entire estate has been miniaturized so Barbie can be enjoyed in a whole new way, expanding her reach to an entirely new fanbase of smaller collectibles”, says Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. Experience the best parts of Barbie’s life with the Mini BarbieLand collection, a place to imagine big and dream in mini.
About the author
Taylor Battle
Taylor is an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.
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